There was a time in my life when I lived Dub morning, noon and night. I'm talking the old school Dub mainly, but also a lot of the work that people like Adrian Sherwood and Jack Dangers were putting out there as well.
I was indiscriminate when it came to the classic stuff though- I just needed that sound in my head. It may be an acquired taste, but once it gets under your skin it can easily become an obsession.
Anyhow, Lee Perry is the man who created the form, for the most part. He's also, well, watch the video. Fascinating how Dub not only sprang from this man's brain, but also seems to have a collective effect on certain other brains- as he (sort of) refers to in this commercial. Just another piece in the alien puzzle, that seems to be insinuating itself into the global consciousness we are building in the Synchrosphere.
Dub played a crucial role in Neuromancer, which ties into this idea of the electronic Loa - the old gods using new technology to reanimate themselves as evolutionary wetware, just as Gibson described in the still-prescient Count Zero.
Even here: note that after identifying himself as an alien, Perry invoked Solomon, Hercules, Atlas, Zeus, Achilles and Mercury...
Check out Dub Radio to infect your own brain....