Given the fact that I could never really recoup for the time and trouble I am putting into this book (there's a reason most authors- even successful ones, have day jobs), I am consciously working towards two goals in promoting it.
First, is to wake people up to the power of mythology and how we actually live our lives by it. This is not just a question of tidy little parables as some may want to believe. This is about the fact that complex issues in our lives always seem to be boiled down into narratives. For instance, a huge number of Americans still believe that Saddam Hussein was behind 9/11. An even larger number believe that the stories of the Bible are literally true. When he ran for president in 2000, Al Gore was saddled with myths such as that he "invented the internet," a sarcastic distillation of his claims about his work as a Senator in popularizing usage of what had been a military program used mainly by academics.
A lot of comics fans still believe that Jerry Siegel and Joe Shuster were a couple of adolescent idiot savants who invented Superman by accident, neglecting the fact that both were published professionals and that Siegel had been seriously involved with fandom since he was in his early teens. When I was young, fans believed that Stan Lee created everything by himself, ignoring that Lee himself repeatedly cited the irreplaceable contributions of artists like Jack Kirby and Steve Ditko. By accepting myths at face value, we not only can develop dangerous beliefs, we also close our eyes to the mind-blowing improbablity of our existence on this planet and the spiderweb of synchronicity that makes our lives meaningful.
So my second ambition follows from that truth. I hope that people who make comics or want to make them realize what a deep ocean of history lies beneath the tiny, leaky, little lifeboat that the current fan/creator consensus has become. These characters are nothing but a mask for much, much older archetypes. Comics should be the dream lab of our culture- the scope and thematic material of mainstream comics is potentially limitless and the creators and editors should realize how influential the medium has historically been and how necessary it is today. The medium must exist for reasons other than servicing trademarks.